I'm a happiness consultant, NLP and Hypnosis master practitioner and coach, international speaker and seasoned social entrepreneur who is passionate about helping people across the globe live happier lives. 

I work 1:1 with people committed to personal growth, helping them create their own definition of happiness and live a fulfilling life of their own design.

I create and facilitate talks and workshops that bring people together, motivating them to learn more about themselves and each other, and inspiring them to positive action.

I'm the Founder and CEO of The Family Hub, a social enterprise that delivers knowledge for wellbeing through the digital platform Mother & Child, Egypt's trusted source of family care advice since 1995, and The Family Experts Network, a technical consultancy arm that collaborates with government on national campaigns, policies and initiatives.

I bring over 25 years of experience to every stage or session, weaving my deep understanding of entrepreneurship and leadership, parenting, neuroscience, positive psychology, the science of happiness and old-age wisdom into everything I do.

An Egyptian national, I consider myself a citizen of the world and lover of humanity.

Ultimately people want to be happy yet how many people ARE happy? For many people, something is holding them back from achieving that desired state.

Ever since I can remember, I have wanted to see people happy and getting along. So that's what I do. I enjoy bridging gaps, spreading love and witnessing the magic that comes from shared human stories of people from diverse backgrounds.

I also love writing, spending time with my loved ones, laughing, learning, singing, goofing off and enjoying the simple things that money can't buy.